I'm a design and creative operations leader, part systems thinker, part hands-on maker, and when needed, the person who'll get stuck into the production problem no one else wants to touch.

For nearly two decades, I've worked across B2B digital, research, brand and editorial, mostly in environments where one system had to serve twenty different clients at once. I've led design functions through growth, restructure and the shift to remote and hybrid working and I've learned that keeping a team productive and keeping a design system consistent come down to the same thing: upfront structure, clear decision rights and a hand-off process that removes ambiguity before it reaches the people doing the work.

I've built design systems that cut a typical six-week build to two weeks. I've directed the delivery of twenty concurrent projects across five clients and multiple markets, all live at once. I've art directed global reports under pressure, designed research platforms that had to feel native to some of the UK's best-known brands whilst being built from a single underlying system and delivered across dozens of clients without losing quality at either end.

What makes that possible is that I work both sides of the design and build boundary. I write front-end code, and increasingly use AI to handle the heavy lifting, with my oversight keeping the output precise and on brief. Iterating directly in the browser rather than throwing specs against a wall and the final product gets refined in the build, not just in Figma.

I'm currently looking for opportunities to lead design operations and creative delivery, I'm always happy to talk about interesting projects too. If you're building something complex and need someone who can lead it from strategy through to delivery, let's talk.