CIPS

In 2021, the procurement industry was at the center of unprecedented global disruption.

Verve, acting for Hays and CIPS (Chartered Institute of Procurement & Supply), needed to transform their annual research into a compelling report that could guide professionals through a volatile market.

The project faced two primary hurdles: an overwhelming volume of complex data and a high frequency of client revisions. As the project progressed, the sheer scale of the research began to threaten the delivery timeline. We needed to maintain a "human-centric" feel while housing dense, high-stakes industrial shifts across six different global markets.

My Role & Collaboration

I served as the Art Director, initially overseeing the creative team. As the project neared its deadline with significant data still to be processed, I moved into a more hands-on leadership role. I acted as the primary liaison between the internal research team, the design studio, and the client, ensuring that technical data translated accurately into design without losing aesthetic quality.

Process & Key Decisions

• Direct intervention, when the project risked overrunning, I took direct control of the production flow. This meant moving from high-level oversight to hands-on design execution and technical troubleshooting to ensure we hit our milestones.
• Managing the data load: A major part of my role was managing stakeholder expectations regarding data density. I worked to balance the client’s desire for detail with the user’s need for readability, advocating for "breathing room" and modular layouts.
• Visual strategy, I established a "Corporate-Modern" aesthetic. We used a foundation of Deep Navy for authority, punctuated by a vibrant Magenta/Plum to highlight critical salary data and pull quotes.
• Standardizing the Complex: To make the data digestible, I moved away from dry spreadsheets in favor of a clean, linear infographic style—using horizontal bar charts for quick scanning and dougnut charts for percentage-based insights.

Delivery

Once the master global report was signed off, I led the efficient rollout of regional-specific versions for Australia, Asia, Africa, and the Americas. This required strict version control and a modular design system that could adapt to varying data lengths across different territories.

Outcomes & Reflections

The project was a lesson in resilient leadership. By stepping in to bridge the gap between researchers and designers, I was able to streamline a cluttered process and deliver a premium product on time. We turned a potential "data dump" into a tangible, high-end resource that felt like a premium editorial piece rather than a technical manual.

‍